Remember Richard Nixon’s “I am not a crook”? Or Bill Clinton’s “I did not have sexual relations with that woman”? Of course you do. In the midst of crisis, both of these presidents failed to heed a top rule of professional media trainers: don’t repeat the negative.
In an article for the Content Marketing Institute, business and marketing strategist Neil Patel addresses “How to Fix the 4 Biggest Problems with Content Writers.” It’s worth reading, but in snack-size, here are the main takeaways.